There is an art to selling well, and many of us have either been in the sales world or have an appreciation for the way in which a particular sales person finessed a sale with actual skill and a sense of integrity. I will never forget, for instance, the way in which a lovely, graceful woman in a coat shop in Rome sold me a gorgeous black, full-length coat well over a decade ago. She had me stand in front of a beautiful mirror that looked out towards a famous piazza in the city. I stood up straight as she wrapped this coat around my body. The coat fit like a glove, and she succeeded in making a sale in less than 10 minutes! But a coat isn’t nearly as complicated as IT sales, and even more specifically DNS sales. After all, DNS is the very backbone of the Internet. That said, much like I needed that coat, because it was in the middle of winter and Rome does get quite cold that time of year, businesses need DNS, superb DNS. Unlike the purchase of a well-made coat, many business owners fail to understand what sort of DNS they are purchasing, and oftentimes get taken to the cleaners by sleazy sales people who are ripping them off for their own selfish gains (read: sales commission – that is ALL they are after).
In order to understand this unfortunate dark, dirty side to DNS sales, I have spent hours – and will spend hours more – speaking to President of DNS Made Easy, Steven Job. He is a leading expert on DNS and his company offers the fastest and most reliable DNS services in the industry. In his 13 years of experience in the industry, he has seen wild, unethical, and immoral sales tactics, and is continually aghast by the fact that said tactics have worked and continue to work.
“It should be criminal, the amount of money some of our competitors charge for DNS services,” Job told me recently.
After numerous talks about the sleaziness behind DNS sales, Job and I agreed that we needed to expose these stories and focus on the way in which DNS sales people prey on a person’s vulnerabilities in order to make a sale.
So, the first piece, “When a query is not a query,” will explore the dangers of outsourcing DNS and ensuring that you have a technical staff that are competent in their knowledge about this key component to the Internet. After all, nobody deserves to be taken to the cleaners, especially when it comes to their DNS services.