Originally published on PR Web: http://www.prweb.com/releases/2014/10/prweb12210355.htm
DNS Made Easy creates industry specialized tips to aid business owners in leveraging the Internet for sales, marketing or information. Business continuity depends on 100% site availability and fast-loading times.
Everything on the Internet relies on DNS: web, e-mail, video, audio, and more. This means, no matter how fast an Internet connection speed is, a site won’t load unless the DNS server has performed the lookup successfully. Unreliable and poor performing DNS directly affects Internet presence.
That means if DNS goes down, sites are offline. No customers, no orders, no revenue.
To help thwart unexpected outages, it’s best to make a simple checklist. It starts with covering the bases.
Virus protection up-to-date: check.
System updates complete: check. It is crucial all name servers that respond to infrastructure are routinely updated to fix any open vulnerabilities. Keeping staff “in-the-know” is vital to success. Having the right systems in place keeps everything safe.
DNS failover and system monitoring: what? Use the power of DNS to move traffic around down systems so the site stays online all of the time. Never lose customer confidence for down systems ever again.
DNS is often the most overlooked and unmonitored application that has direct and immediate consequences on the bottom line – good and bad. Many companies that look for alternatives only when their DNS is down do not take the time to check the mirrors and look behind the curtain and examine DNS.
DNS Made Easy clients have reported DNS and site downtime prior to joining DNS Made Easy for a number of reasons. One such reason has been growing in reason for downtime is cyber attacks.
Cyber attacks are growing in frequency and have the ability to affect the bottom line for thousands of companies – in downtime and slow speeds. That can translate into millions lost in revenue.
Some companies use hosting services that provide DNS. This is typically included with the package rate of signing on for services. However, most of these companies don’t specialize in DNS safety, redundancy, global load balancing and decreased latency. That lack of specialized service may translate into significant down time.
It’s simple: the end goal of a DNS provider is to maximize uptime and keep traffic flowing to the site.
DNS Made Easy conducted a survey, which revealed more companies are realizing the difference between free registrar DNS enterprise, low quality IP Anycast DNS, and enterprise DNS. More than 87% of new users have chosen to use DNS Made Easy for its enterprise DNS, fastest speeds and overall uptime.
Demand for redundant and enterprise DNS has skyrocketed with recent amplification attacks hitting an all time high with DNS and the newer NTP amplification. DNS Made Easy’s history in uptime makes us the go-to provider for DNS services.
Plainly said, DNS Made Easy keeps you up-and-running when other services are being brought down by cyber attacks.
In recent DNS outages, large, well-known companies were down. Outages like these recent ones stem from what appear to be DDoS (Distributed Denial of Service) attacks. These attacks are geared at taking down websites and causing internet traffic jams. Recent attacks have brought down free unicast DNS services provided by registrars and other IP Anycast DNS services that were not designed to handle the capacity of current DDoS amplification attacks.
That’s a fancy way to say they lost a lot of money.
DNS Made Easy thwarts these attacks with an IP Anycast+ system, which is a network infrastructure, made up multiple geographically distributed points of presence around the world. This routing provides global load balancing, redundancy, decreased latency, and a true distributed response to denial of service (DoS) and DDoS attacks.
A network of this nature is fully redundant allowing traffic to travel the most efficient path to the destination. This creates a multi-level backup system.
In order to properly defend against attacks, be on the offensive and maintain uptime, outsourcing DNS is the best bet. DNS Made Easy has proprietary technologies designed to provide the most accurate and reliable DNS services in the world.
DNS Made Easy constantly researches, upgrades, and redesigns their network to exceed industry standards and insure it can defend against modern security threats. With 100% of network management being handled in-house, DNS Made Easy ensures you receive the highest quality of service possible.
About DNS Made Easy DNS Made Easy is a subsidiary of Tiggee LLC, and is a world leader in providing global IP Anycast+ enterprise DNS services. DNS Made Easy implemented the industry’s first triple independent Anycast cloud architecture for maximum DNS speed and DNS redundancy. Originally launched in 2002, DNS Made Easy’s services have grown to manage hundreds of thousands of customer domains receiving more than 8.0 billion queries per day. Today, DNS Made Easy builds on a proud history of uptime and is the preferred DNS hosting choice for most major brands, especially companies that compare price and performance of enterprise IP Anycast alternatives.