Originally published on PR Web: http://www.prweb.com/releases/2015/02/prweb12524937.htm
Its starts with a design and with a touch of a few buttons – it seems – web sites are populating the internet at an alarming rate.
Popular do-it-yourself sites claim easy access to design and web site presence but if consumers don’t know what they aren’t getting, it can come back to prove bad for business.
“Many new trends in web sites and applications, for example, web sites built from multiple sites and applications, web content with a short TTL and global server load balancing are resulting in slowed DNS performance,” said Steven Job, president of DNS Made Easy, which has a 14-year leading up time, the best in the industry. “There are high abandonment rates on these sites.”
DNS Made Easy offers tips and advice on why not to use a default ISP or Internet connectivity and how managed DNS can address these new issues.
For any company that leverages the Internet for sales, marketing or information, business continuity depends on 100% site availability and fast loading times. Everything on the Internet relies on DNS: web, e-mail, video, audio, and more. This means, no matter how fast your Internet connection speed is, a site won’t load unless the DNS server has performed the lookup successfully. Unreliable and poor performing DNS directly affects your Internet presence.
If your DNS goes down, your site is offline. No customers, no orders, no revenue.
“DNS is often the most overlooked and unmonitored application that has direct and immediate consequences on the bottom line – good and bad,” Job said.
Tip #1: Some companies use hosting services that provide DNS.
This is typically included with the package rate of signing on for services. However, most of these companies don’t specialize in DNS safety, redundancy, global load balancing and decreased latency. That lack of specialized service may translate into significant down time.
It’s simple: the end goal of a DNS provider is to maximize uptime and keep traffic flowing to the site.
DNS Made Easy conducted a survey, which revealed more companies are realizing the difference between free registrar DNS enterprise, low quality IP Anycast DNS, and enterprise DNS. More than 87% of new users have chosen to use DNS Made Easy for its enterprise DNS, fastest speeds and overall uptime.
Tip #2: Rely on experts for DNS service.
“Demand for redundant and enterprise DNS has skyrocketed with recent amplification attacks hitting an all time high with DNS and the newer NTP amplification,” Job said. “DNS Made Easy’s history in uptime makes us the go-to provider for DNS services.”
Plainly said, DNS Made Easy keeps you up-and-running when other services are being brought down by cyber attacks.
DNS Made Easy thwarts these attacks with an IP Anycast system, which is a network infrastructure, made up multiple geographically distributed points of presence around the world. This routing provides global load balancing, redundancy, decreased latency, and a true distributed response to denial of service (DoS) and DDoS attacks.
A network of this nature is fully redundant allowing traffic to travel the most efficient path to the destination. This creates a multi-level backup system.
Tip #3: Go with a company with proven performance.
DNS Made Easy constantly researches, upgrades, and redesigns their network to exceed industry standards and insure it can defend against modern security threats. With 100% of network management being handled in-house, DNS Made Easy ensures you receive the highest quality of service possible.
Also published on Medium.