Geographic IP Routing Awareness on the Rise Among Users

Originally published on PR Web:

DNS Made Easy will expand to a fifth location to better provide unique service that allows Global Traffic Director to optimize and direct traffic flow based on the geographical location of end user.


The need for geographical source-based IP routing is on the rise.

The Global Traffic Director (GTD) from DNS Made Easy provides geographical source-based IP routing. This unique type of service allows GTD users to optimize and direct traffic flow based on the geographical location of their end user. This means clients in Europe can access European servers and users in United States can access US-based servers.

By regionally dividing traffic among different servers or data centers users can easily increase the performance of web application and services. When users are accessing your sites and services quicker, they are given a much higher level of service, which directly relates to higher revenue, higher productivity and a competitive advantage.

“We have seen a 10 percent increase in geo-specific queries,” said Steve Job, president of DNS Made Easy. “The demand for geo-proximity servers is growing because people are starting to understand that routing to the correct server translates to faster speeds.”

DNS Made Easy’s GTD services use our powerful IP Anycast+ network of DNS Made Easy to identify the geographical location of the querying client. Based on the region where the query originates the administrator is able to define unique DNS responses to a specific server.

Combining a regional placement of web servers with DNS Made Easy’s GTD service an organization is able to provide a powerful web service and direct their users to their closest hosting facility.

DNS Made Easy segments traffic in four locations, with a fifth location coming this year. The locations include North American East (previously called US-East); North American West (previously called US-West); Europe and Asia with additional services in Australia (coming by Q3 2014).

The benefits of GTD means optimized performance of web applications and servers. Network administrators can build a multi-tiered load balancing and DNS Failover solution in conjunction with the Global Traffic Director to create an enterprise fault redundant system that provides maximum uptime and redundancy. As a user, you can redirect traffic around problem network nodes or outages with no additional software or hardware. Segmenting traffic in this manner leads to faster access of cloud and data services.

“The bottom line is the GTD services increase performance of web services,” Job said. “We live in a market where time is money and getting internet traffic where it needs to be and getting there fast makes the difference in overall success.”

About DNS Made Easy
DNS Made Easy is a subsidiary of Tiggee LLC, and is a world leader in providing global IP Anycast enterprise DNS services. DNS Made Easy implemented the industry’s first triple independent Anycast cloud architecture for maximum DNS speed and DNS redundancy. Originally launched in 2002, DNS Made Easy’s services have grown to manage hundreds of thousands of customer domains receiving more than 8.0 billion queries per day. Today, DNS Made Easy builds on a proud history of uptime and is the preferred DNS hosting choice for most major brands, especially companies that compare price and performance of enterprise IP Anycast alternatives.

Also published on Medium.