We recently ran a survey amongst customers that joined in Q3 2016 to understand why they left their previous provider and decided to move to DNS Made Easy. The majority of respondents cited “lack of specialization” in DNS services as the leading cause for why they transferred.
60% of clients left their previous provider, because they felt DNS services were put on the back burner.
Most of these clients came from companies referred to as “all-in-one” platforms, because they offer DNS services as an add-on or included for free when you purchase a domain. All-in-one services have networks typically only designed for basic hosting, and lack the necessary capacity or functionality for advanced routing configurations. On the other hand, companies that exclusively offer DNS management services, outside of registration, have networks explicitly engineered for optimizing DNS traffic on a global scale.
“DNS is an increasingly complicated, but critical aspect of every online businesses’ backend and should never be overlooked or bundled with other services,” says President of DNS Made Easy Steven Job,
Over 70% needed more one-on-one assistance
As well as more information and guidance on how to improve their online performance. DNS management is a dynamic industry that demands an evolving strategy to stay on top of performance metrics. Specialized support paired with educational material is critical for maintaining online performance, and a necessity for DNS management. We strive to provide our clients with as many resources as possible to help them improve their overall Internet performance, from the back-end to the front-end.
“Modern DNS management is much more than just maintaining uptime, but has evolved to optimizing performance for end-users on a global scale.”
Over 30% of respondents were worried about lack of reliability from their previous provider,
And claimed increasing concerns resulted in their leaving. DNS registrars have been notorious for outages in the past few years, and in some cases don’t offer an SLA (Service Level Agreement) to reimburse clients for downtime.
DNS Made Easy also asked respondents what influenced their decision to use their domain registrar’s DNS services rather than outsourcing to a specialized provider.
A quarter of participants claimed they didn’t understand the difference between DNS hosting and management.
Another 30% of respondents didn’t realize the importance of DNS management or thought these services were only affordable for enterprise businesses. However, DNS Made Easy uses an IP Anycast + network and cloud technology to deliver enterprise quality services at small business prices.
The DNS Made Easy team will continue to use survey responses to develop educational material to spread awareness about the availability and affordability of enterprise managed DNS services.
About DNS Made Easy
DNS Made Easy is a subsidiary of Tiggee LLC, and is a world leader in providing global IP Anycast enterprise DNS services. DNS Made Easy implemented the industry’s first triple independent Anycast cloud architecture for maximum DNS speed and DNS redundancy. Originally launched in 2002, DNS Made Easy’s services have grown to manage hundreds of thousands of customer domains receiving more than 30 billion queries per day. Today, DNS Made Easy builds on a proud history of uptime and is the preferred DNS hosting choice for most major brands, especially companies that compare price and performance of enterprise IP Anycast alternatives.