IP Anycast leader DNS Made Easy announces new campaign announced is to grow off of a promotional video the company released near the end of Q-3.

DNS Made Easy, the world leader in IP Anycast DNS, asks “Why throw your money down the drain?” in their new marketing campaign kicked off with a video starring their new animated spokesman Dean S. The campaign compares the prices of competing services to DNS Made Easy, and draws examples from real-world marketing techniques their competitors’ employ.

“The message is clear,” states Steven Job, president of DNS Made Easy. “We’re asking people why they’re spending sometimes thousands of dollars more with our competitors when they can get the same, performance at DNS Made Easy for a fraction of the cost. Since we do not have a dedicated sales team, we can afford to invest nearly 85% of our earnings back into our infrastructure and give our customer’s a network that costs far less than any other enterprise-level provider in the industry. Our company is designed to pay technicians that can build our products and networks, instead of salespeople to sell them. Our customer’s don’t benefit from salespeople.”

The new promotion Is set to launch in the middle of the fourth quarter of 2010 with a promotional page detailing sales practices, prices and other important figures that detail how money is spent by the various companies including DNS Made Easy. The company promises that the promotion will not only increase transparency in the industry as far as prices, technology and performance go, but will also illustrate how their powerful platform and robust feature set are in all ways comparable to any other company in the enterprise level IP Anycast DNS space.

“We are at a point where we are able to tailor our network to fit the needs of most any potential and existing clientele,” stated Steven Job. “We want everyone to see the unbelievable value we’re offering for pennies on the dollar, and get them to stop spending far more than the level of service they’re currently getting is actually worth. It’s time that every company; small business, corporation and hobbyist alike stops throwing their money down the drain, and starts getting what they pay for.”

About DNS Made Easy
DNS Made Easy is a subsidiary of Tiggee LLC and is a leader in providing global IP Anycast enterprise DNS services. DNS Made Easy launched their DNS services and web management portal in 2002 and has grown to manage hundreds of thousands of customer domains receiving more than 1 billion queries per day. DNS Made Easy has a proud history of 100% DNS uptime since launching their DNS service.

About Tiggee LLC
Tiggee LLC is a privately held company, formed in 1999 to provide innovative internet solutions for businesses. “Putting your business on the Internet is our business.” Tiggee LLC’s subsidiaries include DNS Made Easy (IP anycast enterprise managed DNS services), VPSit (enterprise virtualization environments), Host Made Easy (dedicated server hosting and co-location services – hostmadeeasy.com), Top Level DNS (TLD name services – topleveldns.com), Resolving Name Server ( resolvingnameserver.com), DNS University (www.dnsuniversity.com), and Domains Made Easy (domainsmadeeasy.com).

Also published on Medium.