Expanding into international markets? Or are you trying to attract inbound customers with content on your site? Your first thought should be DNS management. Without fast and reliable DNS, your customers will bounce before they even read your headline. Or even worse, a 404 page on a heavy traffic day could turn them away for good.
- Marketing and SEO go hand in hand. But SEO and DNS are even tighter. One of the many rankings that search engine take into account is page resolution times and global visibility. If you’re not using a global infrastructure, then you might not be getting any rankings outside of your home country.
- Advertising to international markets? Then DNS management should come second nature when you’re setting up your marketing strategy. You need your target audience (no matter where in the world) to be able to click on your ad and connect to your site within the blink of an eye.
- Speed is everything when you’re making a sale, especially with the millennial generation. When you’re trying to generate inbound traffic, you want your readers to have instant access to your content. When you implement the right DNS management, you’ll not only cut down on resolution times, but you’ll also boost your SEO ranks.
- Some of the most popular studies among marketers lately have been regarding page load times. There are so many factors that account for slow site speed, but the first barrier to cross is DNS. If you’re users aren’t able to connect to your servers fast enough, as little as 3 seconds, the experts are saying that nearly half will abandon your site.
