If you’re an online retailer, your storefront is your website. While you’re checking off your list of ways to optimize your site, your first thought should always be DNS management. There’s no point in having a great site if it loads unreliably across the globe.
- Search engine visibility is crucial to online retailers. Proper DNS management can mean the different between the first page and the second. One of the most important ranking factors is page load times, and if you’re using cut-rate DNS that could push you down to the second page.
- Trying to expand your global presence? You can control exactly how and what content your customers are viewing based on their location using the Global Traffic Director. You can configure different regions to redirect to different IP’s, this can help if you’re expanding into markets with different languages or different buying patterns.
- Never worry about Cyber Monday outages We have multiple levels of redundancy in addition to our self-healing IP Anycast + network: such as DNS Failover and redirection tools like the Global Traffic Director.
- Advertising to international markets? Then DNS management should come second nature when you’re setting up your marketing strategy. You need your target audience (no matter where in the world) to be able to click on your ad and connect to your site within the blink of an eye.
If you want to learn more about how DNS and eCommerce work together check out these awesome infographics: