DNS Made Easy explains why Secondary DNS has elevated from a commodity to an absolute necessity in light of recent DNS outages among other enterprise IP Anycast+ DNS providers.
After recent DNS outages among IP Anycast+ providers, DNS Made Easy conducted a survey among their customers investigating why companies were switching from other providers to DNS Made Easy. In conclusion, 3 out of 4 customers had reactively chosen DNS Made Easy after their previous provider suffered DNS outages. Not only that, but these same clients had suffered anywhere from 4 to 18 hours of downtime.
“These levels of downtime are unacceptable, even if it’s only for two hours. Customers should be able to expect guaranteed uptime from their DNS services,” says Steven Job, President of DNS Made Easy. “DNS Made Easy has the highest uptime history in existence among any enterprise IP Anycast+ DNS providers.”
Job has been leading DNS Made Easy as the industry’s best for over 14 years. He’s watched the rise and fall of other DNS providers who’ve decided to cut corners when their products couldn’t meet the industry standards. While many providers relied on investors or third-party sales teams, Job stood firm saying,
“We’d rather invest our resources in making an airtight product rather than financing a smooth talking sales team. I am proud that our company has remained focused on the technical challenges of creating an excellent service over the primary goals of hitting revenue numbers.”
DNS Made Easy is built upon the platform of tried and true principals such as: developing and maintaining a fool-proof product, a round-the-clock technical support team, and creating as many layers of redundancy as possible to maintain their industry’s best 14 year uptime record.
One aspect of Job’s plan to create reliable DNS with guaranteed uptime is DNS Made Easy’s Secondary DNS Services. In the business world redundancies hold a negative connotation. Why would anyone do the same thing twice unless they were overcompensating for something? However, in the world of DNS, redundancies are what define a provider’s success. For example, DNS Made Easy is well renowned for their Secondary DNS Services which create redundant DNS services for an organization’s domains.
Essentially, Secondary DNS creates a clone of the original zone information that is found at the primary DNS provider and duplicates this on the DNS Made Easy IP Anycast+ network. Serving the domain’s record information on multiple DNS services provides an organization an extra level of redundancy should their primary DNS operator suffers any outage. For more information check out our help site.
Why does this matter? Well, if the user’s primary name servers were to go down as a result of a DDoS attack or for even an internal system failure: the DNS lookup done by the resolving name servers would have the opportunity to retry the DNS lookup at the secondary DNS service. Secondary DNS services are always running and require no startup time or downtime. This is all a seamless process that provides a barely noticeable affect to the end user.
But, why is uptime so important? It’s not just a number on a paper or a trophy to lord over the competition; uptime is the different between success and failure for the companies DNS Made Easy provides service. E-commerce is such a dynamic market, if a company’s DNS goes down for only a few minutes they could potentially lose thousands of dollars. Now, project that to over a period of hours; a company could lose valuable client trust over even a short DNS outage.
Due to the volatility of e-commerce and online business, organizations must conduct their due diligence and seek out only the best providers to conduct their business. Rather than a transaction, these relationships are based on trust which must be maintained through regular updates and industry’s best reliability.
About DNS Made Easy
DNS Made Easy is a subsidiary of Tiggee LLC, and is a world leader in providing global IP Anycast enterprise DNS services. DNS Made Easy implemented the industry’s first triple independent Anycast cloud architecture for maximum DNS speed and DNS redundancy. Originally launched in 2002, DNS Made Easy’s services have grown to manage hundreds of thousands of customer domains receiving more than 15 billion queries per day. Today, DNS Made Easy builds on a proud history of uptime and is the preferred DNS hosting choice for most major brands, especially companies that compare price and performance of enterprise IP Anycast alternatives.
Also published on Medium.